Gratton, Chris; Dongfeng Liu, Girish
Ramchandani, and Darryl Wilson. The global economics of sport. London
and New York: Routledge, 2012
The Global Economics of Sport was a
great source in looking at how sports affect a countries economy and how it
really helps it. Sports generate a lot of revenue especially in the United
States. Sports did not use to be as popular as they are today, the reason they
are so popular is the advancement of technology. Television has advanced the
popularity of sports and has made many sports more popular overseas. In general
sports have made a large impact on our economy and will continue to generate a
large amount of revenue for years to come.
The authors provide many examples of how professional sports
organizations and leagues affect the global economy. Sports provide about 2% of
a country’s GDP, which is impressive for something that started as pure
entertainment. The book also went into detail about how sports leagues got
started and how these different sports became popular globally like soccer,
basketball, and gymnastics. They also discuss the important role of broadcast
media on the popularity of different sports. The goal of the authors was to
provide information on each sport and the impact of each sport on the global
economy. The authors show how important sports are to each culture, especially
the western world and how they impact each country’s businesses and economies.
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